Demand Generation
I have led numerous demand generation campaigns for B2B and SaaS companies, focusing on multi-channel strategies, including email, phone, LinkedIn outreach, and paid media. From designing sophisticated tech stacks to implementing AI-driven systems, I’ve optimized lead nurturing and sales appointment generation. By leveraging data analytics, predictive modeling, and content development, I’ve consistently driven qualified leads and improved conversion rates, resulting in significant revenue growth for clients.
Sales Growth
My approach to driving sales growth revolves around building scalable sales processes and developing high-performing teams. I’ve managed sales teams ranging from 10 to 150+ members, aligning marketing, sales, and customer success to optimize pipeline generation and conversion. Through strategic leadership, I’ve consistently exceeded revenue targets, expanded client portfolios, and supported long-term relationships. I’ve also played a pivotal role in the successful scaling and acquisition of companies, driving performance through effective strategy and execution.
Business Development
I have extensive experience in business development, having built BDR / SDR teams ranging from 3 to 300 members, generating more than 24,000 SQLs (sales appointments) and CQLs (conversation qualified leads) per year, and creating over $1.5B in annual pipeline value. I’ve designed and implemented high-performing outbound sales strategies, leveraging multi-channel outreach (email, phone, LinkedIn, and paid media), which significantly increased qualified lead generation and sales opportunities. My focus on building efficient processes and training top-tier teams has consistently resulted in robust lead pipelines and impressive revenue growth.
Marketing Operations
I specialize in building scalable, multi-channel marketing engines that drive growth through ABM, cold email, LinkedIn outreach, phone prospecting, PPC, re-targeting, SEO, and more. By developing Ideal Customer Profiles (ICPs) and targeted engagement strategies, I help businesses reach the right audience with precision.
With deep expertise in marketing technology and automation, I optimize CRM systems, lead qualification, forecasting, and performance tracking using Salesforce, HubSpot, and ZoomInfo. I’ve led teams to streamline campaigns, improve efficiency, and track KPIs that directly impact revenue. By aligning marketing and sales, I create repeatable, data-driven systems that fuel long-term success.
Sales Enablement
As a sales leader and strategist, I’ve developed comprehensive sales enablement programs that empower teams to succeed. From onboarding and training to creating sales playbooks and process documentation, I’ve built tools and resources that enhance sales productivity and drive revenue. By coaching and mentoring sales teams, I’ve helped them leverage best practices, overcome obstacles, and improve performance. I’ve successfully implemented sales methodologies and enablement technologies, ensuring that sales teams are always aligned with business goals and equipped with the tools needed for success.