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25.
Years
Experience
Working

EXPERTISE

With over 25 years of experience in driving sales growth, business development, and operational excellence, I have a proven ability to scale high-performing teams and implement data-driven strategies that foster sustainable revenue growth, drawing on my experience as CEO and in other senior leadership positions. My expertise encompasses sales performance, sales enablement, demand generation, and marketing operations—critical components for business success in competitive markets. I’ve worked with startups, emerging-growth companies, and enterprises to create impactful strategies that drive revenue, improve performance, and foster long-term success. Whether transforming sales teams, optimizing tech stacks, or implementing innovative marketing programs, my focus is always on business-building and ensuring continued growth. Below is a breakdown of my core areas of expertise:

Demand Generation

I have led numerous demand generation campaigns for B2B and SaaS companies, focusing on multi-channel strategies, including email, phone, LinkedIn outreach, and paid media. From designing sophisticated tech stacks to implementing AI-driven systems, I’ve optimized lead nurturing and sales appointment generation. By leveraging data analytics, predictive modeling, and content development, I’ve consistently driven qualified leads and improved conversion rates, resulting in significant revenue growth for clients.

Sales Growth

My approach to driving sales growth revolves around building scalable sales processes and developing high-performing teams. I’ve managed sales teams ranging from 10 to 150+ members, aligning marketing, sales, and customer success to optimize pipeline generation and conversion. Through strategic leadership, I’ve consistently exceeded revenue targets, expanded client portfolios, and supported long-term relationships. I’ve also played a pivotal role in the successful scaling and acquisition of companies, driving performance through effective strategy and execution.

Business Development

I have extensive experience in business development, having built BDR / SDR teams ranging from 3 to 150 members, generating more than 24,000 SQLs (sales appointments) and CQLs (conversation qualified leads) per year, and creating over $1.5B in annual pipeline value. I’ve designed and implemented high-performing outbound sales strategies, leveraging multi-channel outreach (email, phone, LinkedIn, and paid media), which significantly increased qualified lead generation and sales opportunities. My focus on building efficient processes and training top-tier teams has consistently resulted in robust lead pipelines and impressive revenue growth.

Marketing Operations

With a strong foundation in marketing technology and operations, I have designed and built integrated marketing systems that support sales and customer acquisition. From CRM optimization and sales forecasting to lead qualification and reporting systems, I’ve implemented tools such as Salesforce, HubSpot, and ZoomInfo to improve marketing efficiency. I’ve led teams to optimize campaign performance, ensuring seamless data flow and the accurate tracking of KPIs that contribute to revenue goals and overall business success.

Sales Enablement

As a sales leader and strategist, I’ve developed comprehensive sales enablement programs that empower teams to succeed. From onboarding and training to creating sales playbooks and process documentation, I’ve built tools and resources that enhance sales productivity and drive revenue. By coaching and mentoring sales teams, I’ve helped them leverage best practices, overcome obstacles, and improve performance. I’ve successfully implemented sales methodologies and enablement technologies, ensuring that sales teams are always aligned with business goals and equipped with the tools needed for success.